John Carter and the Gods of Hollywood eBook Michael D Sellers
Download As PDF : John Carter and the Gods of Hollywood eBook Michael D Sellers 
It took 100 years to bring Edgar Rice Burroughs’ John Carter of Mars to the big screen. It took Disney Studios just ten days to declare the film a flop and lock it away in the Disney vaults. How did this project, despite its quarter-billion dollar budget, the brilliance of director Andrew Stanton, and the creative talents of legendary Pixar Studios, become a calamity of historic proportions?
Michael Sellers, a filmmaker and Hollywood insider himself, saw the disaster approaching and fought to save the project – but without success. In John Carter and the Gods of Hollywood, Sellers details every blunder and betrayal that led to the doom of the motion picture – and that left countless Hollywood careers in the wreckage.
JOHN CARTER AND THE GODS OF HOLLYWOOD examines every aspect of Andrew Stanton's adaptation and Disney's marketing campaign and seeks to answer the question What went wrong? it includes a history of Hollywood's 100 year effort to bring the film to the screen, and examines the global fan movement spawned by the film.
John Carter and the Gods of Hollywood eBook Michael D Sellers
An insightful look into the problems plaguing the Disney movie 'John Carter', adapted from Edgar Rice Bourrough’s classic sci-fi novel series. It begins from ERB beginning his writing career, his troubles trying to get Hollywood interested in anything other than his Tarzan series, earlier failed attempts by other studios to get a John Carter movie off the ground, to the eventual Disney creation and the issues surrounding that effort.I found this particularly interesting to read because I remember the very brief Australian marketing for John Carter, some bland posters but mostly the very confusing trailer before Harry Potter and my utter confusion over the name or where the movie/story was even meant to take place, culminating in my decision at the time to see almost every movie out around the same time EXCEPT for John Carter. I wouldn’t actually watch the movie until 2014, when my sister and brother in law were shocked that I (the biggest sci-fi lover in the family) hadn’t seen it and insisted we watch the dvd. I loved it, of course, so was amazed and appalled at the remembered mostly-lacking and incredibly-bad marketing of a movie that should have been a personal must-see, likely with repeated cinema viewings.
It’s not a short book as it goes very in depth to almost all stages before, during and after the movie’s creation and release. It is very heavy on statistics, perhaps more than it needed to be, but overall gives a clear picture of what was happening during the entire process, especially in marketing compared to the movies it was competing against.
'John Carter' really did deserve better.
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John Carter and the Gods of Hollywood eBook Michael D Sellers Reviews
Michael Sellers has taken a story worthy of Edgar Rice Burroughs himself and told it with style, skill, fairness, thoroughness - and great affection for the original material. He narrates the gripping saga of the 100-year-old novel's long march to the big screen, during which time much of Burroughs' creative genius was 'strip-mined' by such later icons as Lucas and Cameron. Along the way Sellers treats the reader to an insider's view of today's 'gods of Hollywood,' who are not the autocratic and capricious moguls of a bygone era but equally aggressive, corporate warriors navigating the narrow straits between ever-adjusting, long-term, strategic visions and those pesky, quarterly earnings reports. In this world, cinematic artistry becomes a consumer product; and even a $250-million tentpole film can be sacrificed on the altar of an executive coup or the next acquisition.
In true Burroughs style, this timely tale ends with its own, real-life cliffhanger will the concluding installments of the Burroughs/Stanton trilogy ever see the light of day, or, more to the point, the warm, inviting light of an IMAX theater? Against all odds, Sellers shows how that just might happen.
This is a fascinating book whether you like reading about how movies are made in general or whether you are an ERB fan who is wondering how they produced such a mediocre movie. One of the most interesting discussions was reading about why they turned the John Carter character into an immature violent idiot with the impulse control of a child, which was the antitheses of who John Carter was in the books.They thought that the John Carter character in the books was too boring for a movie. They may be correct on that point, but they could have increased the complexity of his character without turning him into an idiot. And if they had actually read the books they would have known that Dejah Thoris was already a very strong character with some impulse control problems of her own. They didn't need to turn her into a brilliant scientist which was absurd. They also thought they needed a villain throughout the entire story to drive the story line. No, they didn't. It's fine to have one at the end, but the first part of the movie should have been a mystery and an adventure, just as the first Indiana Jones move was. You don't need an omnipresent villain to drive a movie.
This is a step-by-step (or misstep) description of the process of marketing a major Hollywood film in such a fashion that it flops miserably. The author is a writer, blogger and Indie film producer based in Hollywood and thoroughly familiar with the steps that must be taken to "plant butts in seats" on opening night. He does a good job of apprising the reader of what needs to be done, then showing how the many people in charge of doing that, the ones with all the money and know-how, worked against their own best interests and did almost nothing right to help the movie reach an audience. How could an organization as rich and powerful as the Disney corporation screw up so completely? Read this and find out. As opening night approaches, Sellers, who is a longtime Edgar Rice Burroughs fan and loves the John Carter stories, even manages to meet with a group of Disney execs himself, in an effort to help the film succeed.
The only problem I had with this book is one that has cropped up with a few other books-sloppiness. Typos and proofing errors. Sellers is a good writer, but this reads like a first draft, complete with dangling modifiers, run-on sentences, parentheses that don't end, wrong pronouns, etc. There's a steady rate of 4 or 5 per page. It's never unclear what he's saying, but merely annoying that the writer or the editorial staff (assuming there was one) didn't make a stronger effort at readability.
An insightful look into the problems plaguing the Disney movie 'John Carter', adapted from Edgar Rice Bourrough’s classic sci-fi novel series. It begins from ERB beginning his writing career, his troubles trying to get Hollywood interested in anything other than his Tarzan series, earlier failed attempts by other studios to get a John Carter movie off the ground, to the eventual Disney creation and the issues surrounding that effort.
I found this particularly interesting to read because I remember the very brief Australian marketing for John Carter, some bland posters but mostly the very confusing trailer before Harry Potter and my utter confusion over the name or where the movie/story was even meant to take place, culminating in my decision at the time to see almost every movie out around the same time EXCEPT for John Carter. I wouldn’t actually watch the movie until 2014, when my sister and brother in law were shocked that I (the biggest sci-fi lover in the family) hadn’t seen it and insisted we watch the dvd. I loved it, of course, so was amazed and appalled at the remembered mostly-lacking and incredibly-bad marketing of a movie that should have been a personal must-see, likely with repeated cinema viewings.
It’s not a short book as it goes very in depth to almost all stages before, during and after the movie’s creation and release. It is very heavy on statistics, perhaps more than it needed to be, but overall gives a clear picture of what was happening during the entire process, especially in marketing compared to the movies it was competing against.
'John Carter' really did deserve better.
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